Campaigning For Profit: Obama To Release 3rd Book In Early September!

In a presidential campaign season that has set many firsts, we are about to experience a new 'first' from Presidential hopeful Barack Obama. In an article published by Politico, sources have learned that on September 9th, Crown Publishing will release Barack Obama's 3rd book, Change We Can Believe In: Barack Obama’s Plan to Renew America’s Promise". The release of the book will be unlike any other in modern history as it will represent the first time that Presidential Candidate has released a book while in the heat of a political campaign.

I have wondered for months what Obama would do about the $2 million advance he had received in exchange for his commitment to writing 2 additional political books and 1 children's book. After all, if he were to win the election, I assumed that book plans would have to be held until after he left office. But it appears that Obama has solved his advance problem by releasing a book that is clearly aimed at both satisfying his $2 million dollar advance and commercializing his propaganda machine.

Many pundits will analyze the book as merely a method by which Obama will spread his message. Although they will be correct in the assumption that this book release will be a massive propaganda campaign; the fact is that at the roots of the release is Obama's need to satisfy his $2 million advance.

Obama, the self-proclaimed candidate of 'change', has now proven that he is a different type of political candidate; a self-serving individual that for the first time in history is profiteering from a 'Presidential Campaign'. Presidential Candidates have released books in the past, but most books that were released were typically released toward the beginning of their run and were written and scheduled well in advance. Obama's book, however, will be different, based upon the title it is clear that the "Change" candidate, who has been absent from his post on the floor of the Senate, found the time to write a book that is clearly intended, even in title, to be a piece of campaign propaganda.

For months vocal critics of Obama, such as Sean Hannity, have proclaimed that the American public has fallen victim to Obama's marketing and propaganda campaign. But now it also seems clear that while Obama hopes the book will provide his campaign extra leverage, he also hopes that to profit from his campaign status.

Imagine, if John McCain or Hillary Clinton were to release a book just two months prior to election day. The left-wing media and blogs would attack with a ferociousness never-before-seen, yet my guess is that they will only advertise this books release.

Benjamin Franklin once wrote - "Sir, there are two passions which have a powerful influence in the affairs of men. These are ambition and avarice; the love of power and the love of money. Separately, each of these has great force in prompting men to action; but, when united in view of the same object, they have, in many minds, the most violent effects." 1789

J Brown
August 12th, 2008


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